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Thursday, October 9, 2014

The Zillowification of StreetEasy: Checking In 13 Months After the Acquisition

Last week, Zillow and StreetEasy opened the doors of their new, merged workplace at 130 Fifth Avenue, a class A office building in the Flatiron District, to display and celebrate the office space-and new company ethos-that last August's $50 million acquisition has wrought. Upon entry, the grass-green accent wall, hardwood floors and glass-fronted fridge filled with soda, beer and sparking cider suggested a strong kinship with StreetEasy's start-up culture-the large-windowed, espresso and bicycle-filled lofts of yore, most recently in Soho.

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