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Sunday, August 2, 2015

This home-cleaning service shows everything that startups do horribly wrong

Twenty- and thirtysomethings crowded the dimly lit bar at Pergola, a Mediterranean spot in Manhattan's Flatiron District, munching on skewers of free-range chicken and a seemingly endless cascade of spicy meatballs with tzatziki sauce, as a hoodie-clad co-founder boasted about the company's recent triumphs. The startup, whose app allows users to hire, pay, and rate home cleaners, had just completed its one-millionth booking.
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