They called it "Silicon Alley," a clumsy play on words meant to evoke an East Coast urban version of the California place where microchips made fortunes grow and digital devices work.
http://www.forbes.com/sites/tomwatson/2013/08/31/venture-labor-how-ambition-technology-and-opportunity-trumped-the-career-ladder-in-1990s-new-york/
http://www.forbes.com/sites/tomwatson/2013/08/31/venture-labor-how-ambition-technology-and-opportunity-trumped-the-career-ladder-in-1990s-new-york/
